Chicago · Building globally

I turn complicatedideas into useful things.

I’m Krish Menon—an operator, strategist, and relentlessly curious builder working across business, technology, and the physical world.

Explore
the work ↓

A working philosophy

The most interesting problems don’t fit neatly inside one discipline. They live between strategy and execution, between a good idea and the stubborn reality of making it work.

Selected experiments

What I’m building

Companies, systems, and ideas currently taking shape.

01

Sustainable packaging

Packumen

Building a better way for growing companies to source packaging—combining practical supply-chain expertise with a belief that doing good and doing good business should reinforce each other.

Building now
02

Entrepreneurship through acquisition

Bandana Capital

Buying and operating distinctive consumer businesses. The work spans brand strategy, inventory, fulfillment, technology, and the thousand small decisions that turn a business into a durable one.

Operator mode
03

Useful systems, not demos

Applied AI Lab

Exploring how small teams can use AI to research markets, understand customers, create better work, and automate the tasks that keep good ideas from moving quickly.

Always experimenting

Build log · 2026

Inside the work.

A closer look at the code behind current projects. Repositories are private today; GitHub access is required.

01Private repository

Sustainable commerce

Packumen Website

The evolving digital home for Packumen—turning a complicated packaging journey into a clear, story-led customer experience.

  • Product design
  • Analytics
  • Cloudflare
View GitHub

kmenon83/packumen-website

02Private repository

Luxury commerce

Bahimi Storefront

The official storefront codebase behind Bahimi’s reinvention, combining editorial storytelling with a measurable Shopify experience.

  • Shopify
  • Liquid
  • Behavior analytics
View GitHub

Bahimi-Official/bahimi

03Private repository

Storefront prototyping

Bahimi Theme Lab

An earlier theme exploration used to test layouts, interactions, and the technical foundations of the new Bahimi experience.

  • Theme architecture
  • Prototyping
  • UX
View GitHub

kmenon83/bahimi-shopify-theme

Scroll to move through the build →

The path here

A career spent at the edge of what’s next.

My work has moved from consulting rooms to aircraft cabins, from enterprise systems to Shopify stores. The connecting thread is a fascination with how technology changes the way real businesses operate.

Now

Builder & operator

Working across sustainable packaging, acquired consumer brands, and practical AI systems. Close enough to the work to know what actually breaks—and what creates value.

Aviation

Turning possibility into adoption

Built partnerships and new-market pathways across connected aircraft, aviation connectivity, and emerging flight technology—including international expansion and regulatory navigation in India.

Digital

Making complex systems useful

Led transformation work spanning telematics, predictive maintenance, enterprise platforms, and conversational AI across Accenture, Deloitte, CCC, and Gogo.

How I work

A few things I believe

01

Get close to the work.

Strategy gets better when it has fingerprints on it.

02

Make the complex clear.

If people cannot understand it, they cannot move it forward.

03

Leave room for wonder.

The useful answer is often hiding just outside the obvious one.